why you should enable everyone to create on-brand content

reduce agency dependency. accelerate internal execution.

Normal embeds your brand's voice and visual system into your team's workflow — enabling on-brand production in-house while protecting creative quality.

[ book demo for free ]
Normal character
swipe for other minds

//why

the industry is stuck in an expensive loop.

the biggest in-house teams and branding agencies spend months defining a brand in a pdf, only for it to be manually recreated and misinterpreted every day.

to solve this we give each brand a mind

this ends the hunt for "on-brand." every asset is born correct, the first time

no more creative drift. no more subjective approval loops.

[ book a demo ]

normal solves a pain in these 4 scenarios

01

when your designer has 47 pings

anyone creates. designers do real design work.

02

when "is this on-brand?" becomes a meeting

the mind knows. no approval needed.

03

when a social post takes 3 days

3 minutes. same quality. actually on-brand.

04

when your brand evolves

update the mind. everything stays fresh.

//how
ingestionmind formationmaterialization
ingestionfeed your brand assets, guidelines, and identity into normal.
mind formationwe build a living mind that understands your brand deeply.
materializationgenerate on-brand assets instantly, every time.
Chrome flower in pot

this is a normal plant

made with "nature in chrome" campaign

normal will allow teams to create at lightspeed. because it knows what your brand needs. this is the future.

//who

the agency

for studios managing a roster of clients. switch brands, not contexts. give every account a dedicated mind so your team can stop recreating and start originating.

[ speed up your agency ]

the “big” brand

for the enterprise. ensure every sub-brand, department, and regional outpost has a direct line to the source of truth. decentralized execution with zero drift.

[ kill fragmentation across teams ]

the designer

for the designer who needs to move at the speed of thought. automate the manual cycles and spend your intelligence on the vision, not the versioning.

[ design at the speed of thought ]

//pricing

Pro Plan (per seat)

Price$99
Brands3
Visual Assets (Images)100/mo
Visual Assets (Videos)Includes 5 animations. Scale with usage-based add-ons
SupportPrivate Slack & Onboarding
Voice Asset (Text)Unlimited
CampaignsYes
Collaboration (w/o seat)View only
Batch CreationUp to 10 assets at a time

Large Teams / Agencies

PriceCustom
BrandsUnlimited
Visual Assets (Images)Custom
Visual Assets (Videos)Custom
SupportPriority support + SLA
Voice Asset (Text)Unlimited
CampaignsYes (White glove workflow)
Collaboration (w/o seat)Advanced Roles & Permissions
Batch CreationLarge batch quantities (100>)

//files

papers on branding, using normal, etc

papers on branding, using normal, etc

[ see papers ]
creations by normal

creations by normal

[ see creations ]
about the founders

about the founders

[ see founders ]

//faq

Normal isn't just a tool; it's a mind. It doesn't just generate generic images; it understands your specific brand guidelines, fonts, and tone, ensuring every asset is "born correct" without the need for endless prompting.

We can get your brand's Mind up and running in as little as 24 hours after we receive your brand assets and guidelines. It evolves as you use it.

Absolutely. The "Agency" plan allows you to manage multiple Minds, switching contexts instantly to generate on-brand assets for different clients without contamination.

Everything from social posts, blog headers, and ad creatives to animations and one-pagers. You can generate images, text and video.

Yes. Your brand's Mind is isolated and trained only on your data. We do not use your assets to train models for other customers or share your IP.